ERIN GIPFORD

Entrepreneur, co-parent, photographer, graphic designer, eternal optimist and goal driven are probably, as Google would say, are the keywords that I, along with my circle of influence, would use to describe me. I am proud of every single one! 

I live in a the small, rural town in west central WI that I grew up in and no, my kitchen is not decorated with Holstein cow decor, despite what you may think. I love that I was able to raise my kids here, somewhat tucked away from the harsh realities of the big, real world, but I have every intention of exploring the big, real world in a few years once they have flown from the nest. 

As far as my career is concerned, I was one of those lucky ones who know exactly what I wanted to do before I even graduated high school. I have been a graphic designer since day 1 but about 3 years ago, I finally decided I had had enough of the corporate, cubicle, 9-5 world, took one heck of a leap of faith and became my own boss. Sometimes I even picture myself in superhero stance, cape flapping in the wind behind me, because that’s how I feel every single day being my own boss.  My only regret is not taking the leap 5 years earlier, man, I wasted a lot of time tied to someone else’s bottom line.  I was so fed up with missing out on my kid’s lives. I mean, hey, I was already limited to 50% of their time. I knew I had to make the most of it! 

 Photography has always been a “side hustle” in my life. I can’t really call it a hobby since I get paid, and paid well to do it but I’ve never considered my full time job. I started taking photos shortly after April was born because, let’s face it, who doesn’t take a gazillion photos of their first born child? Also, who doesn’t take said photos and show them to every single person they know? Well, I was surely one of “those moms” and as it turned out, the other people I showed all my photos to started asking me to take photos of THEIR children. Then I started taking my camera with to weddings whenever I was honored enough to be invited, and, of course I’m going to take photos. I just never thought it would ever turn into photographing 19 weddings in one year!  I have since let photography take sort of a back seat in my life but I still do an occasional wedding or family portrait here and there.  It will forever be a part of me and I’m O.K. with that. 

I’m not exactly sure when, or how, I became such a goal driven person but I’m not about to waste time wondering about that now. The fact  is, I need goals. I need a purpose. Whether it be big or small (although it’s usually HUGE). I need a reason to wake up in the mornings, especially the mornings when I am not in the presence of my children. 

I see it, I believe it and then everything else seemingly falls into place. I am that weird friend that will stay home on a Saturday night because I HAVE to get my 10 mile run it… or I HAVE to finish writing a certain chapter in my book. Sometimes it’s obsessive but I have this pattern of setting a goal and then blowing it completely out of the water. 

 I was 21 years old when I started my photography business and my first ever official race was 26.2 miles (screw the 5K!)  It was purely God’s will.

Other than that, I’m just your average, small town mom, who enjoys a glass of wine with her girlfriends to relax, wears yoga pants and tank tops on a daily basis but who ultimately wants nothing more than to contribute two happy, healthy and kind children to this chaotic and sometimes crazy, world.

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